Tag: PEDC

For over a decade, the Paris Texas Chamber of Commerce recommended a vision vs  a brand.

We’ve known, and repeatedly put in writing, that “Paris needs a vision, a theme, and the protocols to make it a highly desired destination for a large, identified segment of the market.”

What the city, the local edc, the visitor’s and convention group, and what used to be the Lamar County Chamber of Commerce came up with is a brand that gives a new meaning to “Happy Days Are Here Again.”

Thankfully, the Paris Texas Chamber was not invited to the party where the decision to blow $85,000 of the taxpayer’s money on a “brand” bragging about how Texans in Paris reach high.

Based on arrest records, its likely smoking a peculiar weed or guzzling bottled moonshine or bonded and branded alcohol.

We would have asked if they really wanted to make Paris a desired destination for that large, identified segment of the market?

Currently, there’s already too much competition within it – as well as over consumption. In every B-movie, a crook with a gun tells those being robbed, “Reach higher.”

Now, the co-conspirators are wasting more dollars pasting this brand on all kinds of stationery, vehicles, signs, ads, etc., all paid for by mingling – on an equal basis – public and private funds or lying about it.

Sure, without a doubt, this “brand” has some sort of wobbly vision, and a theme that encourages some people to do strange things, like getting arrested for peeing in public.

Of course, it might be a little less objectionable if it didn’t make so many who participate think they can sing.

It’s not, however, the kind of vision or theme we had in mind – as standing out doesn’t always mean standing up.

When you’re lying in the gutter “reach higher” also means to try and climb the curb.

Paris may soon be known as the wrath of grapes or where the dawn comes up like thunder.

If we live up to the brand, Paris will be a place where you can start out fit as a fiddle and end up tight as a drum.

When the Paris Texas Chamber talks about a vision for Paris, it’s a way to build the kind of town where you and others (we) want to live.

The theme is a designed and designated focus on an established central objective. The vision and theme must have the imperative protocols that structure the necessary goals (steps) on how the objective will be achieved.  It must be defined and realistic, with worthwhile means to pay for achieving that objective.

Our community and economic development organization are good at promoting events that publicize and promotes the event (but not Paris: Paris is just a place where the Sphecidae or Crabronidae are having a meeting). But the vision is limited.

A mish-mash of events will not likely build the kind of community you want to live in – a town where others would want to live.

 

return to:    Paris Texas Chamber of Commerce

Link:

      Public-Private Partnerships

     Investing in People‘

     The Objective

 

The objective of the Paris Texas Chamber of Commerce is simply to be a voice for those of us in the community who, otherwise, would have no voice.

  

Where else will you see, read or hear anything that dissents from or even question what citizens are told relating to a City of Paris issue, or an endeavor of the tax-supported Paris Economic Development Corporation (PEDC)?    

When all other reporting entities are selling the same thing – and doing it with the same look, the same smell, and echoing what they’ve been told from the same source – isn’t there something wrong?

How many other local news entities are explaining that what’s being sold is something that will always cost taxpayers money, now or in the near future?

There’s no transparency on the what, who, why, and all the costs, but shouldn’t one entity, at least, be asking serious questions about those things?

Over the last five or six years, other than the Paris Chamber, which news outlet in Paris dissents or offers a counterpoint on what the local leadership is planning to do, is doing or has done, the way it is or is not being done, or will be done, and reports the total costs?

Yep.

None.

Not one.

They ignore the fact that each of us know there’s never complete 100% agreement on anything!  There’s always someone who is like a pig with laryngitis; disgruntied.

(Yes; pitiful. A bad pun.)

 

Anyway, when it comes to what The Three Mustyrears advocate; then, its kumbaya –    They pat themselves and the local Happy Talk media on the back, signaling a naive idealism and a sort of a touchy-feely, hand-holding spirit of a make-believe rosy-eyed unity.

However, as years roll by we never see, read or hear about the failures.

We never see, read or hear of all the incentives given or promises made to firms that locate in Paris, or how the decisions are made on which firms will be given or denied incentives. Especially, cash.

What are the guidelines on giving cash, if any? How is it justified? 

Besides stupidity?

NEVER have taxpayers seen or read or heard the results of a full forensic examination of the total cost of the incentives given: Every dollar for every incentive is a direct costs to Paris taxpayers.  Even the incentives are not reported: It’s always “and other incentives.”

NEVER do we ever see, read or hear the total cost of incentives provided to those industries and businesses that fail, but taxpayers need to know how many dollars we’re waving bye-bye to . . .

no objectivity, no accountability.

And until now, there’s been no public objections over the city council’s insanity(?) of giving themselves the right and the power to make life-time appointments to the PEDC’s Board of Directors.

But that’s another story for another time and another place about local cronyism  ––

But is a supreme court of a few local cronies in charge of the public’s money for their remaining lifetime a good idea?

The main point of all this is that the only local effort for actual transparency comes from the Paris Texas Chamber of Commerce, and we’re only trying to inform everyone about the benefits of eating grapes – as our sole objective is raisin awareness.

(Yes. It’s a mental aberration, but never trust anyone without a sense of humor. Even a sick one.)

Paris has so many assets its hard to list them all. But our community and economic improvement and development organizations ignore them or play whack-a-mole when one wanting to go to work pops up. Assets all over Paris have bumps on their head.

The assets are unused deeds, while we grow weeds.

So, inside the Loop, much of Paris is dying. The things we should be doing, we ignore.

But we are determined to get all our eggs in the industrial basket – no matter what it cost us! We may not really know what we’re doing, but, come hell or high water, we’re going to keep doing it until the termites are the last survivors in a socialists paradise.

 

And that’s not funny … not even in a sad sort of way.

 

return to   Paris Texas Chamber of Commerce

Links:

    Off-Track On “Economic Engines”

      The Paris Texas “Comprehensive Plan’

    Reinforcing Failure


The City of Paris, the Lamar County Chamber of Commerce, and the Paris Economic Development Corporation (PEDC), and the neither fish nor fowl Visitors and Convention Council paid a Florida firm $85,000 to come up with a “brand” they could use to “market Paris”.

After a year, they and the firm came up with this: 

 

Where Texans reach higher?  How much smoking is that in grams?  Ounces?  Pounds?

 

Are  implants from China, India, Pakistan, Germany, Italy, Scotland, Japan, Mexico, Philippine, or even  Oklahoma, Mississippi, New York, Ohio, California, Arkansas, Iowa, Georgia, New Mexico, and other  nations and other states allowed to smoke a few grams, too – or just  Texans? 

The Paris Texas Chamber of Commerce put it in writing, over a year ago, that the Florida firm would “not have a workable idea when they collect the rest of their money.”

For over a decade, the Paris Chamber has known, and repeatedly put in writing, that “Paris needs a vision, a theme, and the protocols to make it a highly desired destination for a large, identified segment of the market.”

So the above four organizations that allowed 30-years-or more of in-city population loss, increased decay in too many neighborhoods, and wasted millions of development dollars, conspired to show us that they could develop a perception that they do great things for Paris.

As we warned, it was wasting money on a wasted effort.

And the results are  …  something that can be used inside and outside the community to poke fun at Paris Texas – Where (pick one): Crooks, Rapscallions, Termites, Arguments, Maniacs, Temperatures, Cheats, Fires, Thieves, Ticks, Lies, Taxes, Fees, Prices, etc. – Reach Higher.

To be effective, a brand, a logo or a marketing campaign must be a truthful depiction of the product that is being presented to an identified potential market, regardless of the scope or size of the market, in a consistent, coherent and transparent manner.

The first thing you should want is a brand that cannot be used against you !

You build the brand the market you want wants you to be . . . .

Out of the 30-million people in Texas, half or a large percentage are native Texans. Millions live in Dallas and the state’s other Metro areas, and rural communities like Bonham, Sulphur Springs, Mount Pleasant, Reno (a community that Paris built), and hundreds of other growing places … and our organizations claim that Texans in Paris reach higher?

For what?  Falsehoods?

What are the vision and theme “for this brand”? What are the necessary protocols to hold them together – if they exist – now and in the future?

Sadly, they’ve achieved a dangerous product that competitors can use (where scoundrels reach higher), etc. 

Can’t you see it now (change colors as wanted):

Where dummies reach higher! 

Or even, “What does a Burkett Pecan and a native Paris Texan have in common?”

“They’re both nuts!” 

There’s no vision here. No theme. No protocols. Little to nothing of lasting value.

 

Just another waste of money.

 

return to the Paris Texas Chamber of Commerce