Tag: Paris Texas Chamber


The City of Paris, the Lamar County Chamber of Commerce, and the Paris Economic Development Corporation (PEDC), and the neither fish nor fowl Visitors and Convention Council paid a Florida firm $85,000 to come up with a “brand” they could use to “market Paris”.

After a year, they and the firm came up with this: 

 

Where Texans reach higher?  How much smoking is that in grams?  Ounces?  Pounds?

 

Are  implants from China, India, Pakistan, Germany, Italy, Scotland, Japan, Mexico, Philippine, or even  Oklahoma, Mississippi, New York, Ohio, California, Arkansas, Iowa, Georgia, New Mexico, and other  nations and other states allowed to smoke a few grams, too – or just  Texans? 

The Paris Texas Chamber of Commerce put it in writing, over a year ago, that the Florida firm would “not have a workable idea when they collect the rest of their money.”

For over a decade, the Paris Chamber has known, and repeatedly put in writing, that “Paris needs a vision, a theme, and the protocols to make it a highly desired destination for a large, identified segment of the market.”

So the above four organizations that allowed 30-years-or more of in-city population loss, increased decay in too many neighborhoods, and wasted millions of development dollars, conspired to show us that they could develop a perception that they do great things for Paris.

As we warned, it was wasting money on a wasted effort.

And the results are  …  something that can be used inside and outside the community to poke fun at Paris Texas – Where (pick one): Crooks, Rapscallions, Termites, Arguments, Maniacs, Temperatures, Cheats, Fires, Thieves, Ticks, Lies, Taxes, Fees, Prices, etc. – Reach Higher.

To be effective, a brand, a logo or a marketing campaign must be a truthful depiction of the product that is being presented to an identified potential market, regardless of the scope or size of the market, in a consistent, coherent and transparent manner.

The first thing you should want is a brand that cannot be used against you !

You build the brand the market you want wants you to be . . . .

Out of the 30-million people in Texas, half or a large percentage are native Texans. Millions live in Dallas and the state’s other Metro areas, and rural communities like Bonham, Sulphur Springs, Mount Pleasant, Reno (a community that Paris built), and hundreds of other growing places … and our organizations claim that Texans in Paris reach higher?

For what?  Falsehoods?

What are the vision and theme “for this brand”? What are the necessary protocols to hold them together – if they exist – now and in the future?

Sadly, they’ve achieved a dangerous product that competitors can use (where scoundrels reach higher), etc. 

Can’t you see it now (change colors as wanted):

Where dummies reach higher! 

Or even, “What does a Burkett Pecan and a native Paris Texan have in common?”

“They’re both nuts!” 

There’s no vision here. No theme. No protocols. Little to nothing of lasting value.

 

Just another waste of money.

 

return to the Paris Texas Chamber of Commerce

In the world-famous Red River Valley, Paris Texas is an economic sinkhole – and that’s being kind. Thousands of historically-obsolete houses and other buildings – unpainted clapboard, weathered, streaked with age; termite-havens with patchy, wild grasses and a variety of weed-greenery outlining vehicles parked in front yards, and not in clearly defined parking areas, in block after block of narrow, grubby chuck-holed strips of streets – are plain clues to its status as a failed community.

In its core, Paris looks older than its age, rickety and ugly, with a few amenities of polish and glitter.

Another fact is that those in Paris who try and speak the truth are condemned as “mean people”.

Its dangerous to dissent on what the leadership claims – or decides to do or not do. There is a dark heart that can be detected beneath the denials and the claims of progress.

Consider our friends at the visitors and convention council or whatever it or they may call it, who say, publicly, and with a straight face, “Welcome to Paris, a city graced by dozens of beautiful old homes and unique public architecture, creating a charming backdrop for a thriving economy and a contemporary lifestyle.”

Considering the handicaps they work under (some of their own making), they do a very good job of filling visitor spaces for events they sponsor, if not for Paris. They likely see their job as selling Paris, regardless of what they’re saying:

  • Do they actually believe that a few dozens of “beautiful old homes” negate the thousands of ugly old homes?
  • What town is bragging about not having any “unique public architecture”?
  • Three decades of in-city declining population is a “thriving economy”?
  • a “contemporary lifestyle” in a small city that will not consider pursuing a modern public WiFi or MiFi system to benefit all citizens, but will give some real estate developer millions in cash and incentives to build instant slums?

The Paris Texas Chamber is merely using the visitor’s group to point out that, as a community, we can only fool ourselves for so long before being forced to face reality.

Industry will not save us; neither will more subsidized retailers, apartments or residential subdivisions, or outside consultants long on promises but short on results.

A few amenities of polish and glitter only draws attention to the unpainted and falling down.

Community leadership created an economic sinkhole that eats whatever make-up we slap on it. Only by accepting reality can Paris change the future.

We’re burying diamonds in expensive, but cancerous, trash.

Return to the Paris Texas Chamber of Commerce

The Grand  &  the Visitor’s Tax:

Closing out 2022, the City of Paris has not completed the restoration promised for the Grand Theater over a decade ago; click the links below for verification; to see what the Paris Texas Chamber was warning about years ago . City council members, past and present, have wasted and are wasting a half-million dollars of the taxpayer’s money, creating a decade-plus long money-pit.

In the meantime,  since 2008, city leaders who have made the worst possible decisions for Paris, have downplayed and cussed the Paris Texas Chamber of Commerce for confronting  wrong decisions and actions, which have been and are detrimental to the equal economic progress of local families who want to improve their lives economically.

While the city demands perfection of others in meeting their demands, it ignores its own obligations and responsibilities. Simply because it cannot meet or carry-out its own actions and promises, it should not force others to waste decades of time and money in their efforts to restore their downtown properties: Think of the First National Bank and the Rodgers-Wade buildings.

Our local organizations, who claim to do community and economic development, refuse to consider any approach that would require a transparent examination of fairness – or their own bias. And really dislike others doing so . . .

To even try and excuse the result of this Grand Theater project should require one to examine their own bias and knowledge – and sanity.

 

If interested, here are a few links (and the years they were posted on our website):

aint_it_grand (from 2010)

 

at_the_grand (from 2012)

 

grand_things__paris_texas (from 2013)